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Pampers Removes Fragrance from Swaddlers Diapers

Updated diapers reflect parents’ preferences

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By: Tara Olivo

Associate Editor at Nonwovens Industry, Rodman Media

Pampers announced that all Pampers Swaddlers diapers are now fragrance-free for the first time. The update reflects the growing parent preference for fragrance-free products, while continuing to deliver the same trusted protection, comfort and performance families rely on.

“Parents have always been at the center of every decision we make. As their preferences continue to evolve, we’re updating Pampers Swaddlers to be fragrance-free while maintaining the trusted protection, performance and comfort families rely on,” says Laura Vicenti, senior vice president Baby Care at Procter & Gamble. “This change reflects our ongoing commitment to listening to parents and delivering products that meet their needs without compromise.”

As a leader in safety standards, Pampers meets rigorous quality and ingredient guidelines – demonstrated by the Pampers Swaddlers NICU diapers, which have always been fragrance-free. With the removal of fragrance across all sizes, Pampers is reinforcing its commitment to listening to parents and delivering products that meet the needs of today’s families.

Fragrance has been removed from Pampers Swaddlers, but the rest of the diaper, including the core technology, remains the same to help manage odor without added scent. Pampers Swaddlers have long been free from elemental chlorine, parabens, and latex (no natural rubber) and remain hypoallergenic. Everything parents count on from Pampers Swaddlers remains unchanged, including absorbency, dryness, leak protection and softness.

Pampers Swaddlers are available nationwide in the U.S., as well as in select international markets including Canada and Puerto Rico. While the Pampers Swaddlers diapers themselves are now fragrance-free, some packaging may still reference fragrance until packaging updates are complete. Pampers Swaddlers are available at major retailers nationwide and online.

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